Framemov became a creative partner of INFiLED and Canon, creating XR environments and audiovisual content for their booths at ISE 2023.

This year, the ISE (Integrated Systems Europe) fair is back in Barcelona! And we, Framemov, participated as creative partners of two major companies in the audiovisual sector: INFiLED and Canon.

ISE is an international technology fair where companies from all over the world related to the audiovisual sector come to show their solutions. The fair was held for 4 days, from January 31 to February 3, and it is the second time it is held at Fira de Barcelona.

Last year, we participated as exhibitors, presenting our studio and services. But this time, we have taken a new direction as creative partners of two Golden Sponsors of the fair. For both companies, we created immersive environments for their virtual production sets. These virtual environments were programmed with specific functions to be able to customize different versions of each set in realtime.

In addition, we also worked on the content of the LED screens displayed at INFiLED’s booth, according to their new graphic style. These screens had different resolutions, sizes and shapes, so the content had to be adapted to each of them.

During the 4 days of the show, our team was hand in hand with the INFiLED and Canon teams, and our marketing team was documenting all the contents of the show in real time.

With these 2 editions of ISE in Barcelona, we already have the experience of participating both as exhibitors and creative partners of other exhibiting companies.

Overall, it was an incredible week in contact with all the companies in the sector in one place, allowing us to enjoy this adventure from which we were able to learn, share moments with our team and experience all that the fair had to offer.

We can’t wait to see what the next edition will bring!

Alba Martínez – Producer & Digital Content Creator at Framemov