The creation of virtual environments for INFiLED’s Virtual Production set and its participation at IBC2022

INFiLED relied on Framemov for the creation of the virtual environments and a 3D video launch of its new products that were presented at IBC Amsterdam 2022 its new models of LED screens through the putting into action of its products in a live virtual production set and a stunning 3D product video with all the technical specifications.

International Broadcast Convention (IBC) is one of the most important events in the audiovisual sector, bringing together the leading companies in the sectors of broadcasting, audio, multimedia, satellite communications, Internet, radio, television and video. With a duration of 4 days, INFiLED exhibited its products with innovative content.

Since they were presenting technical solutions for Virtual Production and Extended Reality at the exhibition, one of the elements that stood out was a complete set of screens with which they performed a live example of Virtual Production. So that the stand would not go unnoticed, we created 2 different totally innovative environments.

Creative Process

For the development of the different virtual environments, which in this case are a set for meteorology programs and a set for sports programs, we first used three-dimensional modeling software, 3D Max and Maya. In this phase the first visual development of what would be each scenario was made, and it was refined so that the final designs were obtained. 

Then, all the modeled elements were taken to Unreal Engine 5, a real-time rendering graphics engine, where the environments were shaped to their final appearance. There, specific functions were also programmed for each environment, so that each of them had different versions to display according to the necessary context. 

The environment for weather programs, for example, could change its scenery to be in a desert, in a forest or on a stormy night; and the environment for sports programs could change color and lighting to suit the sport being discussed at the time. 

Finally, with the use of the Disguise program, these environments could be streamed on LED screens and freely controlled as they were updated in real time and created an immersive environment.

CREDITS:

  • Client: INFiLED
  • Direction: Jorge Escobar
  • Art Direction: Ana F. Netto
  • Producer: Alba Martinez
  • 3D Environment Designers: Helena Martí, Ramón Serrate
  • 2D & 3D: Ana F. Netto, Marina Busteros, Leonardo Rincon