INFiLED’s 3D product launch video and its participation at IBC2022
Last year, INFiLED trusted Framemov with the creation of virtual environments and a 3D video for the launch event of its new products at IBC Amsterdam 2022. These new LED screens models got showcased on a live virtual production set and a stunning 3D product video featuring all technical specifications.
International Broadcast Convention (IBC) is one of the most important events in the audiovisual field, bringing together all leading companies at broadcasting, audio, multimedia, satellite communications, Internet, radio, television and video. On a 4 days timespan, INFiLED showed the world its products making use of innovative broadcasting tech and breathtaking visual contents.
At the exhibition they presented technical solutions for Virtual Production and Extended Reality, specifically screens for ceiling, walls and floor to create XR sets.
Since the protagonists of the stand were the LED screens, we breathed life into them by creating a 3D product video. In this audiovisual piece, we showed the most technical concepts, the different models and configurations available, as well as the different possibilities of use.
All this through animations adapted to the different setups that can be achieved with the different models, this added to transitions and dynamic movements, lighting details, and a minimalist visual management focused on the most detailed specifications.
- Client: INFiLED
- Direction: Jorge Escobar
- Art Direction: Ana F. Netto
- Producer: Alba Martinez
- 2D & 3D: Ana F. Netto, Marina Busteros, Leonardo Rincon