Virtual Production with virtual environments and audiovisual content creation for INFiLED and its participation at IBC2022
INFiLED collaborates with Framemov to reach its full potential and show all visitors to IBC Amsterdam 2022 their new models of LED screens through the implementation of their products in a live virtual production set and a stunning 3D product video with all the technical specifications.
International Broadcast Convention (IBC) is one of the most important events in the audiovisual sector, bringing together the leading companies in the sectors of broadcasting, audio, multimedia, satellite communications, Internet, radio, television, and video. With a duration of 4 days, INFiLED exhibits its products with innovative content.
For a more detailed explanation and visualization of the exhibited displays, we created a 3D product video in which the most technical concepts, different models and their possibilities of use were shown. All this through 3D objects, transitions and dynamic movements and a fresh, simple and very visual style.
Since they present technical solutions for virtual production and extended reality, they set up a complete set of screens at the fair booth to perform a live example of virtual reality. In order not to go unnoticed, we created 2 different environments focused on its use for television, specifically for weather and sports programs. It is possible to modify them, such as the colors of the lights, the content of the virtual screen and in the case of the weather environment, its temporary state according to the weather to be represented.
Using the latest and most up-to-date software, we create these environments through Unreal Engine and Disguise for control and projection on the LED screens. As for the 3D video, we highlight the Cinema 4D and Xparticles software, with which we have modeled and created the screens and generated their animations.
- Client: INFiLED
- Direction: Jorge Escobar
- Art Direction: Ana F. Netto
- Producer: Alba Martinez
- 2D & 3D: Ana F. Netto, Marina Busteros, Leonardo Rincon