During the month of April and May 2019 we were developing the launch of the new Lindt chocolate products for the 2019 Christmas campaign. The Lindt Swiss Chocolate Masters were looking for an audiovisual experience to bring the brand closer to their customers. The experience focused on the idea of moving the viewer to the Lindt World, reinforcing its brand image, its history, its values, and its positioning in the market. They also wanted to highlight the excellence of the product and the company’s passion for chocolate.
To do this we think of creating an audiovisual experience on a large table, 14m long by 2m wide, on which we project content created exclusively for the brand. Each pass could be enjoyed by 14 people simultaneously, in a presentation with audiovisual content of a duration of about 20 minutes.
The show is divided into 4 blocks. In the first block Lindt’s story was reviewed. The second block focused on the Lindor bonbon, the brand’s flagship, showing its creamy chocolate-coated heart. The third block was focused on packaging, in which we especially highlight the new cans with a more modern format. The fourth block was focused on the launch of the new mint and pistachio flavors, which were tested by attendees at the same time.
On a technical level, all content was worked at 8k resolution so that customers, sitting at the table, a short distance from the projection, had great definition in the projection of logos, packcaging and, above all, chocolates.
- Client: Lindt España
- Agency: Marca Condal
- Multimedia project management, design & graphics: Framemov
- Direction and composition: Jorge Escobar
- 2D & 3D animators: Marcelo Nardone, Mauricio Bartolo, Juliana Rabello.
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