Corporate motion graphics for ABB: 3D visualization of smart energy grids in urban ecosystems

For this project we developed an audiovisual piece for an ABB corporate event, which conceptually captured the flow of renewable energy through smart grids. We modeled a stylized urban landscape where energy traveled from wind and solar farms to the heart of the city, connecting distribution and consumption in an integrated system.

We used Cinema 4D as the main tool for the 3D modeling of the energy ecosystem. And After Effects was used for the video treatment, perfecting the narrative rhythm and visual coherence. The result was a piece that, without technicalities, perfectly communicated ABB’s direct proposal.

This project demonstrated the ability of visual language to simplify complex technical concepts, create narratives for specialized audiences and produce versatile materials with applications in both events and corporate communications.