Crafting immersive visuals for Coke Studio moments, blending color, rhythm, and Coca-Cola’s iconic style for an unforgettable festival experience.

This year, Framemov collaborated with the Coca Cola Music Experience 2024 festival, bringing to life the visuals for every Coke Studio moment featuring Coca-Cola’s dance troupe. Each set was tailored to the vibe and story of the featured songs, including “Lolita” by Belén Aguilera, “Pantalón” by Omar Montes, Lola Indigo, and Las Chuches, “Un Rodeo” by Rels B, “Pelele” by Morad, and “Exes” by Tate McRae.

For “Lolita,” we drew inspiration from a darkly romantic aesthetic, with visuals symbolizing Lolita’s beauty through a dark, red-tinged palette. The storyline crescendos as a pair of demon wings emerge from a dress, matching the song’s intense climax. “Pantalón” reflected Coca-Cola’s own colors—red, black, and white—with different styles of pants displayed in street-market settings, capturing the song’s urban vibe. The visuals for “Un Rodeo” evoked a beach at different times of day, transitioning from dawn to dusk. For “Pelele,” we crafted a more informal style, with both 2D and 3D elements that complemented the song’s laid-back energy.

A standout piece this year was our work for “Potra Salvaje”—the only visuals we created for a live singer’s performance at the festival. With a song lasting over seven minutes, we developed visuals that could carry the energy throughout, blending warm tones with elements like sunsets, fire, horses, and eagles. These visuals weren’t just backdrops; they became part of the narrative, evolving to match the raw, untamed spirit of the performance and drawing the audience deeper into the moment.

This year, the stage setup offered a unique twist: instead of a single giant screen, the stage was fragmented into nearly 30 screens, creating a dynamic and layered visual experience. To achieve this, we utilized Notch VFX and Unreal Engine 5, as well as Comfy.UI for AI-driven content. Some visuals were rendered in real time, and others combined AI-generated elements with 2D and 3D assets to bring each moment to life.

Projects like these are right up our alley, and we’re all in for more.