LED motion design for INFiLED’s 15th anniversary at IBC 2024: Generative 3D content development for immersive booth displays.

On the occasion of INFiLED’s 15th anniversary, the brand was presented at IBC 2024 (International Broadcasting Convention) with an immersive booth that stood out for its use of state-of-the-art LED screens. Our team was in charge of creating all the visual content that dressed that space, developing an aesthetic proposal inspired by kaleidoscopic patterns and the power of color in motion.

Each visual was designed to enhance the architecture of the stand and support INFiLED’s narrative from a sensory point of view. Through abstract and enveloping compositions, we sought to capture the visitor’s attention and generate a visual experience that reflected innovation, dynamism and technology. The contents were built from figures and beams of light in constant transformation, geometric games of perspective and an intense chromatic palette based on contrasts between yellows, oranges, violets and blues. The flowing and rhythmic movement of the pieces evoked an expansive energy, as if the color were breaking the limits of the screen.

Our creative process combined Notch, Cinema 4D and Unreal Engine to develop 3D environments, generative animations and digital compositions tailored to each area of the booth. From the main set to the information totems and networking areas, each screen (whether curved, vertical or horizontal) received specific content that was part of the same visual experience.