Immersiva Experience: Creating a multiple immersive visual worlds in Madrid’s Palacio Neptuno

Framemov collaborated with the iconic Palacio Neptuno to develop ‘Inmersiva Experience’, a 360 project that combines branding, immersive content, interactive installations and tabletop projections, transforming the space into a unique visual experience for in-person events.

Immersive Content

The essence and the most impactful element of the project. The client wanted to show the versatility of visual environments in different types of events. Therefore, we created a series of themed spaces ranging from the surreal to the hyper-real, using cutting-edge technologies such as Unreal Engine 5 or Notch VFX.

A series of visual tours that covered different themes and sectors, from space landscapes with planets and astronauts, to tropical environments or art galleries. We generated immersive environments projected on all surfaces in space, immersing the audience in visual worlds designed to captivate.

Branding

We designed a logo and branding to encapsulate the client’s new immersive projection service. The branding reflected the sophistication and modernity of the service, ensuring consistency between the visual experience and the value proposition.

Interactive Installation

One of the most eye-catching pieces of the project was the interactive installation centred around the Immersiva Experience logo. This installation used Notch, a real-time visual generation software, to create thousands of golden particles that clustered together to form the logo.

Most innovative was the integration with Kinect cameras, which detected the presence and movement of people in the space. As attendees moved, so did the particles, creating a fluid and reactive visual interaction.

Table Mapping

To complement the immersive experience, we also designed specific projections for the tables where canapés were served, integrating the content with the general ambience of the room. These tables were decorated with projections that accompanied the visual narrative of the space.

Each table offered a unique experience, connected to the overall immersive environment, allowing diners to not only enjoy the food, but to become fully immersed in the theme of the event.

This project was not only a visual proposition, but a sensory journey that transported attendees to different worlds, offering a completely transformed environment for each event.