Orange Picasso

Advertising

[Client: Orange Spain]
[Agency: Comunica +A]
[Multimedia project management, design & graphics: Framemov]
[Direction and composition: Jorge Escobar]
[Art Direction: Ana Franco]
[2D & 3D Artists: Marcelo Nardone, Mario Soeana, Margarida Pereira, Juliana Rabello, Carlos Arandia]

Technical innovation at the Orange Picasso Event: Transforming space with advanced visual displays inspired by Cubism.

For the Orange corporate event at the Automobile Museum of Malaga, our technical challenge was to integrate advanced audiovisual elements that could transform a traditional venue into a dynamic and engaging environment. The setup centered around a sophisticated multi-screen arrangement: a large central display complemented by 34 strategically placed cubic screens. This setup spanned an impressive 18x4m, offering a full resolution of 6048×1344 pixels, which was crucial for achieving the immersive experience we envisioned.

The design utilized cutting-edge software and hardware to manage the complex array of visual outputs, ensuring seamless integration and synchronization across all screens. Each piece of content, from animations to live feeds, was carefully calibrated to maintain visual coherence and maximize impact. Additionally, LED bars were installed alongside the main screen, programmed to mirror the dominant colors displayed on the screen, thus enhancing the overall atmospheric effect and ensuring visual continuity throughout the space.

Our role extended beyond just setup; we also handled the live stream visuals, making sure that online viewers received the same impactful experience as those attending in person. This dual approach was critical in extending the event’s reach and ensuring its success on both physical and digital platforms.

This project not only highlighted our technical expertise in managing large-scale audiovisual installations but also showcased our ability to creatively solve the unique challenges presented by each venue and event theme.

Video Thumbnail

Gallery