After an intense and exciting few days, it’s time to look back on what we’ve experienced at ISE 2025. This edition has been truly inspiring, from showcasing our latest innovations to connecting with amazing professionals… let’s take a look back at what we’ve achieved during these four non-stop days!
We were proud to have our stand at the Catalonia Pavilion, alongside other innovative companies in the audiovisual sector. It became a key meeting point for industry professionals, where we had the opportunity to welcome key figures from the Catalan government and companies from around the world. Sharing our vision and showcasing our expertise in immersive experiences, real-time content, and AI-driven solutions was an incredible experience that reinforced the impact of our work.
Framemov’s vision at the show
This year we showcased all that Framemov has to offer, bringing innovation to the audiovisual industry. Our expertise encompasses visual content creation, immersive experiences, interactive installations, real-time production, and the use of AI. It was a great opportunity to show companies from all over the world our services and many of the projects we have done so far.
With FrameRoom, we take audiovisual production even further, specializing in AR, XR, virtual production and advanced technical solutions. We saw first-hand how Virtual Production was one of the most in-demand technologies at ISE 2025, reinforcing our commitment to pushing the boundaries of real-time content creation.
Meanwhile, with iAvatar, we want to redefine interaction with AI-driven, hyper-realistic 3D avatars. Highly customizable, its database is uniquely centered on the information it is given, of which it becomes an expert, all of which offers personalized interactions in real time that open up new possibilities for digital communication.
Industry talks and key insights
Beyond presenting these three innovations at our booth, we had the opportunity to showcase them in different talks, each with a unique approach and organized by key industry players:
- What’s New? – ISE 2025 Trends and News (Organized by the Audiovisual Cluster of Catalonia de Barcelona City Council)
A complete overview of Framemov, our current projects, and the future directions we are exploring in immersive content, interactive installations, and AI-driven solutions. We shared insights alongside companies like Royal Renders, Emogg, and Watchity, highlighting the evolution of the audiovisual sector.
- AMBIT Tech Pitching – (Organized by AMBIT Living Spaces Cluster)
A space in which we presented iAvatar, our 3D AI avatar solution designed to revolutionize interaction in workspaces, museums, retail, events and much more. We presented alongside other innovative startups such as Produktia, Boira Visuals and Volinga AI, and discussed how artificial intelligence is transforming digital interaction.
- 3Cat Stand Session (Hosted by 3Cat )
A deep dive into iAvatar, along with an exclusive look at our latest spatial design proposal for a new project we are involved in: Space. A concept aimed at redefining how elements are integrated and created within digital and physical environments using AI. During this session, we exchanged ideas with other industry experts such as Onionlab and Produktia, exploring new creative possibilities for the audiovisual sector plus discussing together our role in the Space project.
These talks gave us the opportunity to showcase our past and ongoing projects, highlight our added value, and provide greater clarity on what we do and what we’re capable of achieving.
Interactive installations and special collaboration
One of our proudest moments at ISE 2025 was our collaboration with ACCIO and LaviniaNext on an interactive installation showcasing Catalonia’s audiovisual sector: Catalonia’s Talent Tank. Developed with Unity and Notch, this real-time experience dynamically visualized the region’s innovation and creativity. Designed as an immersive space, it allowed visitors to explore the companies shaping the industry, turning a collective vision into an interactive experience.
In addition, we were thrilled to collaborate with INFiLED, creating custom visual content that aligned with the latest trends and maximized the impact of their LED displays. Designed to enhance both the screens and the booth itself, our visuals elevated the overall experience. We also developed part of the content used in INFiLED’s Virtual Production studio, showcasing how high-end LED technology and real-time content creation come together to push the boundaries of audiovisual production.
Framemov in the Media
Our presence at ISE 2025 didn’t go unnoticed! Framemov and our innovations were featured across various press articles, industry reports, and media coverage, highlighting our contribution to the audiovisual sector. Platforms such as El Món and Àmbit Cluster recognized the impact of our work at the event. Additionally, our participation in key discussions was covered on Onda Cero in reports like this one. Framemov was also highlighted in social media posts from our partners and media outlets, including posts by ACCIO, LaviniaNext and Ambit Cluster.
Thank you for an unforgettable ISE!
Many thanks to everyone who visited our booth, attended our talks and shared ideas with us. Your enthusiasm and vision continue to inspire us, and we can’t wait to see where these new connections and collaborations take us.
We hope to see you next year at ISE 2026!
Erik Fernandez – Community Manager
Alba Martínez – Marketing Director
